Our Story

At E-LULU, we believe that a well-lived life begins at home.

Born from the legacy of OTA World—the company behind the renowned massage chair brand Osaki—E-LULU was created to bring beauty, comfort, and function into everyday living. With over 17 years of e-commerce expertise and a deep understanding of wellness and innovation, our mission is to help people build intentional spaces that inspire calm, joy, and connection.

We curate thoughtful, design-forward lifestyle products—focusing on home goods that speak especially to modern women who value both style and substance. From smart home solutions to cozy essentials, every product on E-lulu.com is carefully selected to elevate your home and reflect your lifestyle.

E-LULU is more than just an online store. It’s a community built on trust, taste, and transformation.

Welcome to our story—one that starts at home, with you.